Why do we think it’s OK to have the a badly turned out, poorly trained, and stumbling mess deal with our online sales leads? Yes, our websites.Websites are our Sales People but we don’t value them so. We don’t invest in them so. And we don’t measure them so.
One of Ireland’s oldest milliners has embraced the latest cutting-edge photographic technology to showcase its world famous tweed headwear online.
When we put ourselves in the shoes of today’s retailer, what promotional material could we provide them with that would ensure our product is given prominence in store? The answer is simple and affordable. Product Photography.
Analysts estimated nearly one third of all online purchases are returned. These rates are double or even 5x more than those of brick and mortar stores. High Return Rates are the plague of the online retailer, significantly eroding margin, and thus we see the larger players investing heavily in strategies to help reduce them.
Analysts estimated nearly one third of all online purchases are returned. These rates are double or even 5x more than those of brick and mortar stores.
Your time and marketing budgets are finite, the online sales opportunity is not. Allocating budget for great ecommerce Product Photography will be one of the smartest moves you can make in 2016. In a market driven by mobile, and experiences driven by visuals, you really can’t afford not to.
Online is where it is at - it is true.
We shop with our eyes. We always have, and now online retailing needs to catch up a little and enable us to do it online.
No longer happy with detailed product descriptions, if an ecommerce store doesn’t give us the professional commercial photography product images we need to make informed consumer decisions, we will typically google image the product to find an online store that will.
This is the true story of what happens when online retailers settle for average product photography but don’t go that extra mile to excellent. It’s a typical story in online shopping. An experience driven by good broadband, mobile technology, and social media.